Zagreb – A City of Many Faces
Step into a city that rewards curiosity. Wander cobblestone streets and leafy boulevards, sip wine in intimate bars, explore contemporary galleries, and uncover centuries of culture at every turn. From historic Upper Town charm to Lower Town sophistication, Zagreb blends timeless heritage with a vibrant, modern energy—perfect for travellers seeking style, culture, and unforgettable experiences.
Elegant yet effortlessly relaxed, Zagreb is a Central European capital that reveals its character slowly, rewarding travellers who value culture, design, and authentic local life. Best explored on foot, the city offers a sense of discovery at every turn, where grand architecture meets leafy boulevards, vibrant cafés, and a thriving creative scene.
The historic Upper Town, perched across the twin hills of Gradec and Kaptol, evokes timeless charm with its cobblestone streets, medieval landmarks, and sweeping city views. Here, intimate wine bars, contemporary galleries, and immersive workshops blend heritage with modern flair. Below, the Lower Town reflects Zagreb’s cosmopolitan side, with elegant shopping streets, manicured parks, refined dining, and a dynamic nightlife that captures the city’s youthful energy.
At the heart of it all lies Ban Jelačić Square, a lively hub connecting Zagreb’s districts via the iconic tram network. From folklore performances and craft beer tastings to world-class museums and open-air festivals, Zagreb effortlessly combines sophistication, authenticity, and discovery—making it an enriching escape for travellers seeking culture, style, and experiences that linger long after the visit.d.
Weather and Best Time to Go
Zagreb has a continental climate with four distinct seasons. Spring and early autumn are the most appealing times to visit, offering mild temperatures, blossoming parks, colourful foliage, and ideal conditions for walking and sightseeing. Summer is warm and lively, with outdoor festivals and café culture in full swing, while winter brings a festive atmosphere with Christmas markets and cosy cultural experiences, despite colder temperatures. These shoulder seasons offer the perfect balance of pleasant weather, cultural experiences, and authentic local life.
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Top Six Must-do Experiences in Zagreb
1. Taste Zagreb’s Beer & Wine Heritage
Step into Zagreb’s relaxed social scene with guided craft beer experiences rooted in the city’s long brewing tradition, paired with intimate wine tastings showcasing Croatia’s indigenous grape varieties.
2. Savour Croatian Cuisine
Wander through lively markets, family-run eateries, and contemporary bistros on curated food tours that reveal the flavours, stories, and regional influences shaping Croatian cuisine today.
3. Uncover Zagreb’s Hidden Stories
Explore the city after dark or behind closed doors on atmospheric walking tours such as Secret Zagreb, Upper Town Witches, and Secrets of Grič, where legends, history, and folklore bring the old streets to life.
4. Immerse in Local Culture & Folklore
Join a Licitarsko srce workshop to master Croatia’s iconic gingerbread hearts, attend a LADO National Folk Dance Ensemble performance, or visit the Croata boutique to discover the origins of the necktie, connecting tradition with modern flair.
5. Experience Science, Innovation & Festivals
Encounter the legacy of Nikola Tesla through interactive exhibits, explore Zagreb’s Solar System installations or planetarium, and enjoy the pulsating energy of INmusic Festival, Croatia’s largest open-air music event attracting international artists and a cosmopolitan crowd.
6. Enjoy Zagreb with Family
Balance culture with light-hearted moments at attractions such as the historic Zagreb Zoo, the Backo Mini Express model railway, and Minipolis—an imaginative miniature city designed to delight younger travellers.
Top Tip – get a Zagreb City Card
The Zagreb Card, available in 24- or 72-hour options, provides unlimited use of public transport (ZET), complimentary entry to key city attractions including the Museum of Broken Relationships, Museum of Arts and Crafts, Museum of Contemporary Art, Zagreb City Museum, and the Zagreb Zoo. Cardholders also enjoy valuable discounts at selected museums, restaurants, shops, and services across the city.